EDOKAN Insights
Ideas and guides for growing a business in Africa.
Practical articles on starting, financing, marketing and trading, written for business owners in Ghana and across the continent.
Get found on Google Maps: setting up a free Google Business Profile
When people search for a business near them, Google shows a map with listings. Here is how to put your business on it for free, and keep it working for…
Latest
WhatsApp customer service that turns first-time buyers into regulars
Handling complaints and bad reviews without losing customers
Choosing a business name that customers remember
Profit versus cash: why a busy business can still run out of money
All articles
Get found on Google Maps: setting up a free Google Business Profile
When people search for a business near them, Google shows a map with listings. Here is how to put your…
WhatsApp customer service that turns first-time buyers into regulars
Slow replies and confusing answers lose sales every day. Here is how to set up WhatsApp so customers get quick,…
Handling complaints and bad reviews without losing customers
Every business gets complaints. Handled well, an unhappy customer can become your most loyal one. Here is a simple way…
Choosing a business name that customers remember
Your business name will be on your sign, your receipts and every WhatsApp message. Here is how to choose one…
Profit versus cash: why a busy business can still run out of money
You can be making sales every day and still have no money to restock or pay rent. Here is the…
30 content ideas for your business that you can make with just your phone
Not sure what to post? Here are 30 simple ideas for WhatsApp status, Facebook, Instagram and TikTok that show your…
The one-page business plan: get your idea out of your head and onto paper
You do not need a 40-page document to plan a business. Here is a simple one-page plan you can fill…
Ghana and BRICS: what it means for business in Ghana
Ghana has decided to apply to join BRICS. Here is what has actually been decided, what BRICS can and cannot…
Advertising on a small budget: how to reach the right customers and know what works
Who to reach, what to say, where to put a small budget and how to tell which adverts are actually…
Keeping simple books: a 15-minute weekly routine for small businesses
Not sure what your business really earned last month? Here is a simple three-record system and a 15-minute weekly routine…
Social media on a small budget: a simple weekly plan for your business
No time for social media? Here is a simple four-post weekly plan, phone photo tips, captions that bring orders and…
Bank guarantees and letters of credit explained: what a young business needs to know
Won a contract but the bank says you are too young for a guarantee? Here is how guarantees, letters of…
How to price your products so you actually make a profit
Busy every day but still short of money? Your prices may be the problem. Here is how to work out…
Sole proprietorship or limited company: which should you register in Ghana?
Business name or company? Here is how the two main structures in Ghana compare on cost, liability, paperwork and credibility,…
How to turn one-time buyers into repeat customers
Keeping a customer usually costs far less than finding a new one. Here are simple ways to make people come…
Turning WhatsApp into a real sales channel for your business
Your customers are already on WhatsApp. Here is how to set up WhatsApp Business properly: profile, catalogue, quick replies, labels,…
Buying from China without getting burned: a step-by-step guide
Most import losses come from a few avoidable mistakes. Here is how to check a supplier, agree clear terms, inspect…
Sinosure explained: what China’s export credit insurer means for African importers
Sinosure is why some Chinese suppliers can offer you payment terms instead of full payment upfront. Here is how it…
Your brand is a promise: why branding matters and how to make yours stronger
Branding is not just a logo. It is what customers expect every time they deal with you. Here is why…
No collateral? How your cash flow can help you get a loan
Many lenders now look at the money moving through your business, not the land you own. Here is how cash-flow…
Test your business idea before you spend your savings
Most new businesses struggle because the money is spent before anyone proves customers will pay. Here is how to test…
AfCFTA in plain language: what Africa’s free trade area means for a small business
Africa is building a single market of around 1.4 billion people. Here is what the free trade area really means…
Your mobile money records are a business asset. Start treating them like one.
Africa leads the world in mobile money. Used well, the payments you already take can help you prove your income,…
When the currency falls: protecting your prices and your stock
From the cedi to the naira, African currencies can swing sharply in a single year. Here is how small traders…
Running a business when the lights go off
Power cuts quietly drain sales from businesses across Africa. Here is what the research shows about the real cost, and…
Why the bank keeps saying no, and how to become a business it says yes to
Across Africa, small businesses are told they are too risky to lend to. Here is what lenders are actually looking…
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